I struggled for months to get my Denver Colorado restaurant listed on Google Places. Yahoo Local. Bing. The perfect solution for all my struggles was local SEO. See houston local seo for get more info.
I reached out to a company that provides local SEO services. After analysing my business, and its issues of visibility, the SEO company presented me an SEO package. This included several strategies that were designed to increase the rankings of my web page in search engines as well as drive traffic and more sales. Here’s how the strategies promoted my business.
Sites Local Listing. Local SEO is based on local listing websites (e.g. Search engine optimization for local results can be done using Yellow Pages and other local/geo focused sites (e.g. Yahoo, Google Bing). The SEO Company offered strategies that increased the rank of my local listings on these sites. My business information is now the number one search result for Denver specific data.
A greater online presence has led to more local customers visiting my site, which helps promote my business. I was pleased that my service provider only used local Google listing sites to promote the small business.
Linking: Local search engine optimization services also include the building of inbound links for a website. As part of Google’s Penguin updates, my SEO services provider made sure to get backlinks to the website I own from reputable websites with information relevant to me. Search engines identify keywords by the links. I understood that relevance was key. A second important factor is the link speed. This refers to how quickly backlinks appear. Google could consider links that were built at a speed unnatural as spam if they are not done slowly. Aside from social bookmarking techniques, articles and forums, and off-page activities, other tactics were also implemented. They used strategies such as keyword variation, branded content, and others to increase results.
Social Media Promotion. My service provider uses effective social media strategies to direct my target audience towards my website. They created posts on Facebook, Twitter, Google+, YouTube, LinkedIn, etc. to promote my local business and attract more customers. By using the “Share” or “Like” buttons, they spread their posts. The profiles help drive organic traffic by allowing search engines to show social media results (Facebook Google+ Twitter and others). In addition to creating images and videos for my restaurant, the SEO team shared them on YouTube and Pinterest.
A social media marketing strategy maximizes the use of features available on the site (paid advertisement facility, contests or business pages if you are using Google+). According to my experiences, I find that the best method for promoting your online business is by using a specific social media website (Facebook Marketing or Twitter Marketing).
Pay Per Click (paying to search engine to show your website in the first search result) advertising is seen as one of the most powerful ways to advertise online. Easy implementation, high ROI and improved traceability make it a popular way to boost business. The SEO Team provided PPC Advertising Services for my Business, which is also known as Geo-targeted PPC. This advertising targeted the Denver area and resulted to more locals visiting my site. Geo-targeted Pay-Per-Click advertising used both focused and open-ended keyword phrases.